Privacy and website information

Updated 20 September 2026

Who looks after your information

Archers Upholstery Limited · Company number 14906775
Registered office: Unit B1 Rail Mill Way, Parkgate, Rotherham, England, S62 6JQ.

sales@archersupholstery.co.uk
01709 828975

Archers Upholstery Limited is the controller for the customer information described here. Contact sales@archersupholstery.co.uk with privacy questions. This notice covers our website enquiries and the related sales conversation.

Why we use your details

We use your contact details, measurements, furniture choices and messages to answer your enquiry, prepare a quotation, arrange requested samples and, if you order, fulfil our agreement. The legal basis is taking steps at your request before a contract, or performing that contract.

Our legitimate interests in protecting the website, keeping reliable enquiry records and dealing with complaints support limited security, duplicate-prevention and service records. We keep accounting information where the law requires it. Separate optional marketing uses your consent; you can withdraw it at any time without losing access to quotations or samples. We do not sell your personal information.

Required form fields allow us to respond or arrange the requested service. Optional phone numbers and notes can be left blank. The planners provide guide prices; they do not make an automated decision to accept an order.

Enquiry drafts and downloads

The email-draft forms prepare an email draft or text for you to copy or download. Sending the email is a separate action by you. Completing an email-draft form does not send your details to us or save them on this website.

When you send an email, your email service and Archer’s receive and handle it as ordinary email. Copied text and downloaded briefs are held on the device or service you choose. A download has not been sent to us.

Sending a request directly

If your sofa request offers a Send my sofa request button, pressing it submits your contact details, sofa choices, preferences, notes and optional marketing choice to our request service. A reference is displayed after the service confirms submission. If the page offers Prepare my request instead, it uses the email-draft process above.

Direct requests are saved with an enquiry reference in the hosted request database and sent to our sales inbox through Resend. Uploaded reference images use private storage. We use these details to respond to your enquiry and arrange the service you request. We store an opaque upload-session reference in session storage, and a temporary hashed network identifier to limit automated abuse. Contact sales@archersupholstery.co.uk about access to or removal of your enquiry information.

A failed or unconfirmed submission is labelled clearly. For a direct request, the browser keeps an opaque retry reference and a digest of the request in session storage to help prevent duplicate submissions. This does not store the contact details themselves. If session storage is unavailable, that retry reference lasts only while the page remains open. Do not include payment details or sensitive personal information in your design notes.

Your shortlist and planning choices

The shortlist keeps your selected sofa references in this browser, without a set expiry. It contains product IDs, not your name, email address or enquiry text. Remove individual selections, clear the shortlist, or clear this website’s browser data to remove it.

Saved sofa designs also store your selected model, layout, dimensions, material preference, fabric reference, optional design name, save dates, guide price and private preview reference in this browser. These choices remain until you remove them or clear browser data. Saving in one browser does not synchronise to another device. They do not include form contact details. Saved room designs also retain any names and free-text comfort, USB-position, foot or accessory preferences you enter, so avoid personal or sensitive information in those fields. Shared room links omit those free-text preferences. Remove designs from your shortlist or clear this website’s browser data to delete them. Comparisons and the sofa, corner and chaise planners run in your browser. A copied comparison or layout link contains the selected designs, sizes, material preference or measurements. These choices, search text and other page-address parameters may appear in browser history and hosting logs when a page is loaded.

Fabric favourites, samples and previews

Leather favourites store supplier colourway IDs in this browser until you remove them or clear site data. Leather swatches use the named supplier’s image service and suppress the page referrer, like fabric swatches. Saved sofas can include the selected leather ID. Leather sample enquiries prepare text for you to copy or send by email; they do not transmit your details automatically.

Fabric favourites and the sample basket store only fabric references in this browser, without a set expiry. Remove the selections or clear this website’s browser data to delete them. Sample links may contain selected fabric references, but never the postal or contact details you enter.

When the form offers Send my sample request, it submits your selected fabrics, postal address, contact details and notes to our request service. Otherwise, it prepares an email draft for you to send. Contact and postal details are not saved in browser storage. Samples are normally posted by the relevant fabric supplier. To arrange your requested samples, Archer’s may share the selected fabric references and the delivery/contact details needed with that supplier. The supplier is identified with each fabric in your sample list. This does not subscribe you to marketing.

Fabric swatch images load from the named supplier or its image-hosting service. Those services receive the normal image request, including your network address. The website suppresses the page referrer for these swatch requests. Supplier links open their own websites.

The fabric and size previews are prepared, labelled AI-generated examples. Viewing them does not submit your information or generate a new image. The original sofa photograph and supplier swatch are available for comparison.

Personalised sofa previews

This website does not currently run instant customer image generation. You can request an illustration from our team. We use the sofa choices and fabric references needed to prepare it. Contact details and private room or design photographs are not automatically sent to an AI image service.

If your request needs us to use a private photograph in an external image-generation service, we will explain that use and agree it with you first. AI images are visual impressions, not confirmed dimensions, construction details or colour matches. A shared sofa link shares choices, not access to a privately uploaded photograph.

Your own design images

Selecting images previews them on your device. When Send my enquiry is available, pressing it uploads those images to private storage and sends your brief to our request service. The team receives private image links that expire seven days after submission. Link expiry is separate from deletion: the website image copy becomes due for deletion after 90 days, as explained below. If the page offers an email draft instead, attach the images in your email app; that draft process does not upload them. Your name, contact details and design text are not saved in browser storage.

When you send your design to Archer’s, we use it to review and respond to your enquiry. Sharing it for a design consultation does not grant marketing or gallery permission. Please share only images you have the right to send. We will discuss any separate design-development work before it is agreed.

How long we keep details and images

Website enquiry copy: becomes due for deletion 12 months after submission and is removed through the website’s cleanup process.
Uploaded design photographs: files not attached to a submitted enquiry become due for deletion after 24 hours. Submitted files become due after 90 days. Private links in the team’s email expire after seven days.
Cleanup: the website checks for expired records when it receives visits or requests. Deletion runs in small batches; if the site is inactive, cleanup resumes on its next request. Expired image access is blocked independently of deletion.
Sales correspondence: we review enquiries that have not led to an order 12 months after the last meaningful contact and delete details no longer needed. Email attachments and downloaded copies are included in that review; website cleanup does not delete our mailbox.
Orders and aftercare: relevant specifications, proof of purchase and claim records are kept separately for fulfilment, legal records and the applicable guarantee. Only the information needed to support the 20-year frame guarantee is kept for that period, and longer only where necessary to resolve an outstanding claim or meet a legal obligation. Unnecessary room photographs are not kept for 20 years.
Abuse prevention: the website uses rotating hashed network identifiers for up to two hours. Expired entries are cleared on a subsequent request.

A live order, dispute or legal requirement may justify retaining relevant information separately for longer. We record the reason and review it when the matter closes. You can ask us to delete information sooner where it is no longer needed. These periods are our retention choices for the stated purposes, not universal time limits imposed by law.

Who helps us provide the service

OpenAI Sites and its hosting infrastructure provide the website, enquiry database and private image storage. Resend delivers website notifications to our sales inbox; our sender is configured in its Ireland region. Google Workspace handles the sales mailbox. Selected fabric suppliers receive only the contact, postal and fabric details needed to fulfil your sample request.

These providers may process information outside the UK. Their service terms and data-processing arrangements address international transfers, including recognised adequacy arrangements or contractual safeguards where applicable. Contact us for information about the providers and applicable safeguards for your request. A sender region does not mean every service or support operation is confined to that region.

Supplier swatches use the image services identified with their catalogues. Our authored website adds no advertising pixels, analytics scripts or embedded social widgets. Browser storage supports your requested favourites, saved designs and reliable form submission. Hosting providers may also maintain operational and security logs under their service arrangements.

Reviews, photographs and other websites

Featured Google reviews include the reviewer’s published name, rating, relative review date and a labelled excerpt, with a link to the original. Customer photographs attached to those reviews open on Google. Other previous-work photographs are displayed on this website.

Google Maps, Google reviews, Instagram and external guidance links open separate services with their own information practices. They are not embedded here.

If you have a question about a review or photograph, or wish to discuss a correction or removal, contact us and identify the relevant page and content.

Personal sofa preview requests

Email-based preview requests prepare an email with your name, reply email, optional phone and notes, selected sofa measurements, fabric reference, cushion layout, options and guide price at the time of the request. The page does not send the email or store your contact details on our website. You review and send the email yourself; a downloaded request copy stays on your device.

We use your enquiry to discuss your build and a possible illustrative preview. Optional marketing consent is separate, unticked by default and recorded in the email. You can request a preview without agreeing to marketing and can withdraw marketing consent at any time.

Privacy questions and requests

Depending on the circumstances, you can ask for access, correction, deletion, restriction, objection or transfer of your information. Where consent is relied upon, you can withdraw it without affecting earlier lawful use. You can also object to direct marketing.

Contact us using the details below. We may need to verify your identity. We normally respond to rights requests within one month; if a lawful extension applies, we will explain it. You can also raise a concern with the Information Commissioner’s Office.